Drivers Direct through to Global Recruiter finals - CILT(UK)
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Drivers Direct through to Global Recruiter finals

22 June 2017/Categories: CILT, Industry News, Logistics & Supply Chain


Drivers Direct, one of the UK’s leading providers of temporary and permanent drivers to commercial organisations, are through to the finals of the prestigious Global Recruiter UK Industry Awards, up for the award of ‘Best Use of Social Media.’ 
 
The Global Recruiter UK Industry Awards celebrate the “best of the best in recruitment”, with awards for the people and organisations who have made a stand-out contribution to the industry in the past 12 months.
 
Drivers Direct’s social media campaigns focussed on one of the most pressing and important issues affecting haulage workers, professional drivers and the general public around the festive period: drink driving. The anti-drink driving campaign was launched in November 2016 to raise awareness of the dangers of drinking and driving before the upcoming party season.
 
Original posters with striking images showing the disastrous effects of getting behind the wheel whilst intoxicated were produced; with the aim of having new posters created catching more attention than previously recycled posters from other companies and councils, which drivers may have seen many times before and become immune to the message. 
 
The posters, as well as being free to download and use, were displayed at each Drivers Direct office and shared on Drivers Direct’s twitter page with great results.
 
Gethin Roberts, Managing Director of Drivers Direct, comments: “We’re absolutely thrilled to be shortlisted for the award for Best Use of Social Media. We are great believers in the power of social media; and our successful use of platforms throughout 2016 and 2017 has displayed the effectiveness of social media use within business, and to spread the important message of safe driving.”
 
Established in 2002, Drivers Direct covers all driver classes, from chauffeurs and fork lift driver’s right through to LGV Class 1 and 2 drivers, supplies more than 1,100 drivers a week to clients from across the public and private sectors.  The company currently has a network of 22 branches across the UK.
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