Social Media for Professionals

Overview: Social media is a powerful tool for supporting your professional activities. It can help you build networks, enhance organisational processes and work practices and boost your personal career development.

Learning outcomes: You'll consider how social media can help you achieve your own professional goals, explore some of the most common social media platforms and discover how other organisations and individuals use social media in a professional context. You'll develop your own personal social media brand, start to build an online professional network and discover diverse new sources of specialist information. Finally, you'll consider how social media can be used for marketing, organising events or managing collaborative and remote-working projects.

Who this course is for: If you've ever wanted to exploit the power of social media but didn't know where to start, this course is for you.

If you are not a member of the Institute but would like to take advantage of this service and gain access to the full range of membership benefits, you can join as an Affiliate member online or, contact: Membership Services Department. Tel: 01536 740104 with your credit/debit card details.