On the eve of Amazon’s 20th birthday, the company have introduced Prime Day, a global shopping event, with more deals than Black Friday, exclusively for Prime members.

Today (July 15) new and existing UK Amazon Prime members can shop for thousands of Lightning Deals, six popular Deals of the Day and receive unlimited fast, free delivery. 

“Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love Prime and we will keep making it better,” said Greg Greeley, Vice President Amazon Prime. “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world.”

Christopher North, Managing Director at Amazon UK, said: “We’re offering Prime members thousands of deals on Prime Day. In fact, in the UK we are offering more than double the number of deals that we offered last Black Friday,

“Prime started as a One-Day Delivery benefit on a few million items back in 2007. Since then we’ve increased selection to 10 million eligible items for fast Prime delivery and added unlimited streaming movies and TV episodes, unlimited cloud photo storage, access to 800,000 Kindle books and just last week we launched one-hour delivery exclusively for Prime members in selected London postcodes. 

"Prime Day is the latest benefit for Prime members and you can expect us to add further benefits and features to this great service over time.”