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Manhattan Associates delivers first omni-channel-as-a-service platform

10 May 2017/Categories: CILT, Industry News, Logistics & Supply Chain, Operations Management


Manhattan Associates has launched Manhattan Active™ Omni Solution, a first of its kind omni-channel-as-a-service platform for enterprises that must respond swiftly to the rapidly changing demands of the digital consumer. The solution was announced at Manhattan’s annual Momentum customer conference in Las Vegas.

Manhattan is the first to fuse order management and store fulfilment applications with next-generation, point of sale and clienteling applications on a single platform that is cloud native, versionless and fully extensible — setting the standard for next-generation sales, service and fulfilment technology. 

“Manhattan Associates has spent the last decade deploying market-leading omni-channel applications for many of the world’s leading brands and retailers. Our customers have told us they love our capabilities, but they must adapt more quickly to market demands,” said Brian Kinsella, Manhattan’s vice president of product management. “Our new Manhattan Active Omni Solution platform enables customers to stay current with our latest and greatest capabilities, while also giving them full flexibility to embed their own custom enhancements.”

The Manhattan Active Omni platform also includes the debut of Manhattan’s Adaptive Network Fulfilment (ANF), an optimisation process designed to maximise customer profitability on every direct order. By blending discrete operational costs, such as parcel and fulfilment expense, with operational data, like historical store fulfilment rate, workload balancing and click-to-deliver implications, ANF develops a multifactorial fulfilment plan for each order. Additionally, ANF considers selling price, sell through and predictive markdowns to ensure maximum margin contribution from owned inventory. 

Debuting as part of the omni-channel-as-a-service platform, Manhattan Active Store Solution is a next-generation, integrated solution for store associates. Manhattan Active Store blends Manhattan’s Point of Sale, Clienteling, Store Fulfilment and Store Inventory capabilities with a common, responsive user interface (UI) that operates the same on Windows, Android and iOS operating systems and across any mix of fixed touch screen and mobile devices. The solution is designed to fully personalise selling and best-in-class service for retailers, while simultaneously enabling high-velocity fulfilment of digital sales directly from the store. 

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