Local bus operator, First Huddersfield, has unveiled a new bus service for the town branded ‘HD Connect’, following feedback from customers.
 
The HD Connect service will be seen on the 370, 371 and 372 routes and will be identifiable for customers through the buses new blue branding. 
 
HD Connect is the town’s local bus service and to enhance the message First Huddersfield has recruited locals to be part of its new marketing campaign. Over the coming weeks the new-look buses and marketing will be seen across the town, with promotional activity planned to encourage locals to trial the new-look service.
 
Martin Hirst, Commercial Director for First Huddersfield, said: “We’re proud to provide a local bus service that connects locals with the town centre and we therefore wanted to give our ‘track’ route a new identify. HD Connect brings the 370, 371 and 372 services under one brand and customers can be confident that when they travel on HD Connect that they are travelling on a high-frequency and reliable bus route.
 
“We will be continuing to make improvements to the bus services in Huddersfield over the coming months and we look forward to welcoming our customers on-board and to hearing feedback about the new look-and-feel.”